Heather Rose Dunning (Falcon) | FS.015
Just the A-Team.
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Links
Yellow Dog Studio
Website: Yellow Dog Studio
Instagram: @yellow_dog_studio
Facebook: Yellow Dog Studio
In this episode of the Flying Solo Podcast, host Katie Kangas speaks with Heather Rose Dunning, founder of Yellow Dog Studio, about building a design practice rooted in excellence, trust, and precision. Heather is a serial entrepreneur who has launched and led multiple design firms by assembling highly specialized, high-performing teams that integrate seamlessly with their clients.
Heather describes her firm in three words: “Just the A-Team.”
That clarity shows up in every aspect of her work. Rather than spreading herself thin, Heather builds focused teams of designers, architects, engineers, and contractors who are selected specifically for each project. Every engagement stays in the hands of the people best equipped to deliver results.
Heather’s bird archetype is the Falcon — a symbol of focus, speed, and purpose. Like a falcon trained by a falconer, Heather’s teams wait for the right target before taking flight. When they move, they do so with confidence and precision, becoming a trusted extension of their client’s organization.
Throughout the conversation, Heather shares how her businesses are shaped by her personal values, how she embeds herself deeply within client teams, and why trust — not transaction — is the foundation of long-term success.
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Heather Rose-Dunning (Falcon)
Season 2 of the Flying Solo Podcast is sponsored by the Minnesota Architectural Foundation, whose mission is to invest in excellence, leadership, discovery, and equity within the profession of architecture.
To join this flying solo movement, you can follow Flying Solo Arch on Instagram where Katie posts content to encourage your business life. Find out which bird defines your marketing strategy with the Bird Quiz on the Flying Solo Website.
For even more resources and encouragement, you can find all the Flying Solo episodes on the Gābl Media platform at gablmedia.com - the premier destination for podcasts about architecture and design. And if you’re looking for community, connection, and real conversations, check out the EntreArchitect Network at entrearchitect.com/ . Whether you join one of their Masterclasses or the free Facebook group, you’ll find a community of small firm architects sharing ideas, challenges, and wins - proving that while we may work solo, we’re never alone.
As Mark R. LePage, founder of Entrearchitect, says - it’s all about doing better practice and better work every day.
