
Oxpecker
Oxpecker | Trusted Expert
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The Trusted Expert
You specialize in helping existing clients go deeper. You don’t need a huge audience—you just need the right ones to stick around. You know your client, their pains and struggles. You are always ready to ask "what else can I do for you?" You are ready to pick away at pesky problems because you leverage your skillset to meet your client’s needs.
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Marketing Strengths
Expanding scope with existing clients, long-term relationships, high client retention.
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How to Leverage This
You don’t need to serve every client, you just need a few big clients. You can align yourself with their needs and understand how they like things done. Be proactive in considering upcoming challenges or problems. You may offer assessments, follow-up packages, or expanded services. Some architects leverage adjacent experience in branding, rendering, or custom fabrication to solve problems beyond the building. As a professional, you may be able to assist your clients with marketing, wayfinding, user interface design, product displays, and so much more.
Keep the lines of communication open and serve your client well. Don’t just throw additional services at them. LISTEN for the problems they share and if you can help - let them know you can take care of it. This can help you build systems for recurring revenue. Always be available and show up as their trusted guide.
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Next Steps
Join the EntreArchitect Network to surround yourself with small firm architects who are committed to excellence in professional practice and beyond.
Avoid giving away additional services for free and learn the “Top 10 Ways Architects Can Earn More Money” in EntreArchitect Podcast Episode 41.