You’ve earned your stripes. As someone who’s developed deep expertise over time, you’ve now stepped into solo practice as a trusted guide. You listen first, fulfill consistently, and let your work speak for itself—no flashy branding needed. Clients come to you for wisdom, clarity, and results.

Quiet credibility, referral-rich relationships, mentoring mindset, high trust factor.

Share your insights quietly but consistently—blog posts, speaking gigs, and referrals from happy past clients will carry your message further than you think. Position yourself as a guide, not a guru. You are there to help your clients achieve their goals, not grandstand as an expert. 

If you haven’t started your own firm yet - you may be moonlighting to prove to yourself that you can attract enough clients to make it work. If the side projects encourage you more than your day job - keep it up. You may be surprised by how much work may come your way once word gets out. Don’t be afraid to share your ambitions with potential clients and consultants.

Join the EntreArchitect Network to surround yourself with small firm architects who are committed to excellence in professional practice and beyond.

Learn “How to Take “Your Idea to Market” with HowToArchitect founder Doug Patt in EntreArchitect Podcast Episode 52.