You’re observant, thoughtful, and cautious by nature. You’re not quick to jump—but when the moment is right, you’re 100% committed. You want to make the right move, not the fast one.

Deep listening, strategic timing, values-based filtering.

Always be on the lookout for your next ideal client. With everyday operations under control, you can focus on flying after the next opportunity. But how can you guarantee a project lead will be a good fit for your firm?

Refine your interview process for intaking new clients. This can take the form of an online questionnaire or list of questions to ask during an initial phone call. Filter out less promising leads to keep an eye out for those ideal projects. A clear brand message can also guide clients to self identify with your firm and process.

Explore EntreArchitect’s "Build Your Brand" Course to define and clarify your niche.