
American Dipper
American Dipper | Generalist
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The Generalist
You’re versatile, adaptable, and like to stay flexible in what you offer. Your superpower is your ability to make yourself useful in many settings—and your wide net builds strong loyalty.
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Marketing Strengths
Word of mouth, repeat clients, incremental project growth.
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How to Leverage This
Use testimonials that highlight the diversity of your work and the satisfaction of repeat clients. Lean on relationship-building over flashy branding. You may also volunteer on a local Planning Commission, Historic Preservation Board, Chamber of Commerce, or other community leadership role to broaden your horizons of professional practice. And gain an appreciation and understanding of the different roles that impact a project process.
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Next Steps
Join the EntreArchitect Network to surround yourself with small firm architects who are committed to excellence in professional practice and beyond.