House Wren | The “Perfect Fit”

House Wrens find the perfect fit in unlikely places: mailboxes, old shoes, drain pipes, or empty flower pots. These overlooked cavities provide just enough space for a perfect nest.

What overlooked niche is the perfect fit for your business? Perhaps you specialize in quonset hut plans, Red List-free specifications, or aging-in-place home renovations. Or maybe you remind potential clients not to ‘roll the dice’ on their design by mailing a custom D20 die. Oddities can become the defining feature of your firm.

A male House Wren searches high and low, building several starter nests for his mate to choose from. She has the luxury of choice before chipping in to build their new home. 

What choices are you offering potential clients? How can they tell your services apart from any other designer?

It takes time and reflection to consider what makes your business distinct. Nothing is too odd to become a meaningful niche. 

Your perfect niche may not be the largest or most conventional opening. Like a House Wren, you simply need to recognize the place where your distinctive work belongs—and begin building your nest.