Turkey Time

Some architects get by as generalists. Like a turkey, they are practical. They may not soar high in the sky. They don’t rely on high design or showy awards. They are grounded, focusing on what’s real and right in front of them.

Marketing like a turkey means that you embrace being a generalist—adaptable, capable, and willing to take on the work other firms overlook.

A turkey’s stability stems from steady contribution. A turkey’s path is about consistency, resourcefulness, and making the most of what’s available. They focus on systems over awards.

The turkey reminds us that profitability often comes from simply doing the work. You show up; say yes to projects; get things done; and move projects forward one step at a time.

The projects may not be glamorous. There may not be any high design. But a strong work ethic can lead to fat profits.

So stay grounded, stay steady, and trust that there is wisdom and success in getting things done.